The New Yorker Banner Ads (spec ad)
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Client
This set of three banner ads is an assignment for the Comprehensive Copywriting Academy. Task The goal was to reach 30- to 50-year-olds familiar with The New Yorker but not current subscribers. They are tech-savvy and busy with their daily lives. Approach As I created the copy for these banner ads, I imagined the target audience in their daily commutes. Whether on foot, train, or taking a flight for work, The New Yorker digital subscription would accompany them wherever they went. |