OMEGA-Hero (spec ad)
Client
This ad is an assignment for the Comprehensive Copywriting Academy. Task The brief asked us to create a website product page for OMEGA-Hero Omega-3 fish oil (fake company & product). The target audience was adults aged 50-80 with grown children and, likely, grandchildren. And who had yet to take many supplements in the past and were hesitant to do so now. Approach I empathized with those in the target audience who used to be quite active and are now experiencing pain. They have many daily activities they want to keep doing but also want to be comfortable. I wanted them to be confident that taking supplements would add to their lives. |